Creation of a novel and original outer appearance (shape, configuration and pattern or ornamentation) of an article can be protected through a registered design that recognizes and protects the exclusive rights of the registered proprietor in the design. He can then apply the design to the article in the class in which the design has been registered. This form of IP protection, albeit narrow in scope, is rendered very attractive, because it is swift, procedurally simple and cheap to obtain.

The purpose of the design registration is to see that the artisan/creator/originator of the design having aesthetic look is not deprived of his bonafide reward of applying it to his goods. Once the design is registered it gives the legal right to take action against the infringer and stop piracy of the design.